Oh where ... is my blueberry?

Last night I was looking at the ingredients to a commercial blueberry muffin mixture when something so utterly disconcerting caught my attention. The blueberry mixture didn't contain any blueberries. That's like birdseed minus any seeds or like crabcakes minus any crab or like M&M's minus any of the mmm mmm goodness. The mixture did contain a sub-stellar sounding item known mysteriously as "blueberry gems". Interestingly enough these "blueberry gems" also contained no blueberries (but instead was composed of such highly nutritious offerings such as corn cereal, hydrogenated corn syrup, flavoring and red # 40) ... mmm mmm good?